ODELIA is a music agency working closely with artists and producers from Latin America. We arrive at this work from a place of great admiration and respect for the artists on our roster. We have made it our mission to share their unique cultures and visions with the world.
We are devoted to musicians of unimpeachable artistic character. Performers who come from distinct communities and are deeply connected with roots and traditions of their homes. The artist with whom we work keep tradition alive while staying present to the contemporary moment, so the shows they offer are always authentic and relevant.
During a moment of great social complexity when even the most established artists find it difficult to cross borders, we believe it is more important than ever to celebrate diversity, showcase craft, and promote the bridging of cultures through music. We do this work with great care and pride.
We promote LatinE music
For artists: We join them in the journey to discover and explore new markets
For buyers: We provide a roster of soul-shaking artists, from heritage masters to contemporary acts
For everyone: We connect people, cultures, and communities together through music
JUAN SOUKI
Arts manager and live experience designer. Juan stands for projects that are artistically powerful, socially conscious and meaningful to the communities where they belong. Founder and Director for eight years at Imaginarios, he has developed many projects locally and internationally, growing a community of creatives from different backgrounds and shaping performing arts projects with Latin American identity.
Juan holds an MFA from Columbia University in New York and a latent desire for artistic collaboration, he has worked along with artists and institutions all over, including the Prague Quadrennial in the Czech Republic, Teatro Nacional in Colombia, Teatro La Plaza in Peru, Performance Space 122 in NYC and many others. He has been creative director for outreach and live interaction projects by companies like Diageo, Mondelez, General Mills, Empresas Polar, FCB and KBSP.
His dream is growing ODELIA into a platform for shaping beautiful Latin American performing arts projects with a notion of mobility, bringing strategic thinking to local works while making them accessible to new markets and of true positive impact to their communities and the world.
DANIELA GARCIA
Expressive Arts Therapist from the Create Institute in Toronto and the European Graduate School in Saas Fee in Switzerland, Dani has a long standing relationship with live music and performing arts.
In her native Venezuela she served as tour manager and production aid for tours by artists like Deep Purple, My Chemical Romance, Black Eyed Peas, Soda Stereo, Mana, Il Divo, Israel Vibration, Matisyahu and Fidel Nadal.
Before discovering her passion for the expressive arts field, Dani also accumulated +10 years of professional experience in the fields of entertainment and advertising, she has a long record of bringing organizational sense to diverse creative and social projects in the areas of fundraising, community work and institutional cooperation for the arts.
A true globetrotter and free spirit, she has lived in India, Dominican Republic, Argentina, Mexico, Canada and Venezuela. Was a founding member and Accounts Director at Imaginarios between 2008 and 2016 and played a key role as advisor in the shaping of ODELIA.
CLAUDIA VALLADARES
Social entrepreneur from Schwab Foundation of the World Economic Forum, Claudia is an expert in looking at reality from the uttermost positive point of view and lives by the passion to make a better world. Co-Founder and actual Director of Impact Hub Caracas, an innovation lab and social enterprise community center holding over one hundred young entrepreneurs, she brings to ODELIA years of experience growing unique ecosystems of resources, inspiration, and collaboration opportunities.
Originally a Systems Engineer from Universidad Metropolitana in Caracas, she holds an MBA from Loyola University in Chicago and a Masters of Finance from IESA in Venezuela. She was founder of the microfinance initiative Banca Comunitaria Banesco and The National Ecosystem of Entrepreneurship in Venezuela. She has been Director of different NGOs including Unidos en Red and Eposak.
Partner, advisor and board member, Claudia brings a strategic and socially oriented vision to the work we do, always trying to increase the potential for our projects to reach farther than we thought we could.
LUIS ACOSTA
Creative designer with an emphasis in live experience and film. His background in communications and involvement in both arts and advertising set his career forward at a very early age.
Born and raised in Venezuela Luis joined the team of Imaginarios as apprentice before completing his undergraduate degree in social communications at Universidad Catolica Andres Bello in Venezuela. Four years after he was the company's creative lead.
Having shaped content and experiences for brands like Smirnoff, Maltin Polar, Polar Pilsen, Johnnie Walker, Diageo Responsible Drinking and many others; today he works along the ODELIA roster in developing original content, both graphic and multimedia, to share the stories of our artists with the world.
The son of a Yogi and grandson of a radio pioneer, Luis is a balanced creative mind, he brings a fresh artistic vision and serene mental and spiritual state to the work we do. As founder, partner and visual content director at ODELIA, he is taking it in one breath at a time.
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